BOSC / Lead generation

Lead generation for startups and small businesses

Find customers who fit your product

A good lead list starts with a clear target audience. BOSC helps identify businesses or customers with a relevant need and how to assess their potential before the first conversation.

From a target audience to qualified conversations

We start with your product, existing customer knowledge and any leads you already have. Together, we define qualification criteria and test messages in customer conversations. Responses help refine the target audience and prioritise the next steps.

What you get from the engagement

The engagement can include a target audience definition, criteria for relevant leads, sales message testing and documented responses. Scope, data sources and responsibilities are agreed before we start.

Turning leads into meetings

Lead generation connects with appointment setting and clear follow-up. We help bring the insights together in a process you can continue using. Tell us about your product and the customers you want to reach.